Tips for Success On-Site at Greenbuild

Bring a product specialist/or sustainability manager to work the booth. Someone that can speak to the materials used in manufacturing or how your service contributes to sustainability. 

  • Sales people should be educated in how your product is environmentally-friendly.

Show off your product certifications with pride. Include signage that calls out any 3rd party certifications or LEED points.

Greenwashing is the use of marketing to portray an organization's products, activities or policies as environmentally friendly when they are not.

Your product specialists should know everything there is to know about your products. Be armed with the knowledge of what materials your product is made of - attendees will ask.